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Digital Embedding makes Insurance Relevant

Perspective is frequently important in insurance purchases. Major life events, such as childbirth, purchasing a house, or investing money in an artwork, contributes to increasing a person's understanding of the possible risks. It is tempting to overlook having insurance if there are no straightforward and smooth means to acquire it, only to put oneself in a bad scenario in case of an unfortunate loss. And this is where digital embedding comes in! This article will provide a guide on how digital embedding changed insurance.

What is Embedded Insurance?

The Embedded Insurance concept has been around for a long time now. The embedded insurance approach incorporates coverage or safeguards into the buying process of a product or service. The insurance policy is not offered to the buyer as a solo product but is instead made available as a bundled feature.

Insurance services are being integrated into the offerings of tech firms in this manner. If you purchase anything online, the risk is at the top of everyone’s mind as a consumer. Therefore this only makes it logical for embedding insurance coverage at this juncture. Imagine buying air tickets and paying a small fee to cover the risk without any additional documentation. This is an easier buy than purchasing insurance separately for that particular travel, isn’t it? This is the “embedding” of insurance along with air tickets.

The Impact of Digital Embedding on Insurance

With machine learning, predictive analysis, and real-time interaction methods influencing financial products, insurance sales trends have shifted dramatically. As economies and marketplace dynamics expand, many technological advances are entering the insurance landscape and altering long-standing procedures. Thus, purchasing and distributing insurance is no longer the same. Millennials and Gen Z buyers are the major consumers in all businesses, and their requirements and expectations vastly vary from the previous generations. This paves the way for embedded insurance to transform the traditional way of obtaining insurance coverage. This is where the role of insurers is critical as they need to modify their business strategy tactics by bundling and unbundling products on a frequent, simultaneous, and immediate basis, in order to satisfy the ever-changing requirements of the audience.

By digital embedding of insurance in day-to-day lives, there are 2 most critical impacts, namely:

  1. Keeping Insurance Engaging and Fresh The trend toward digitalization, which is accelerating innovations across all markets, is what keeps embedded insurance products fresh and creative. Insurance veterans are well aware of the potential that it holds. Indeed, it requires providers to evolve to stay in front of consumers and build more valuable client connections. A Retail Product Insurance survey by PYMNTS in January 2020, discovered that around 60% of US eCommerce buyers are interested in purchasing insurance coverage with online orders if the option was available at checkout. Also, an impressive proportion of those who purchased insurance coverage from retailers at checkout — 83% — indicated they would be "more inclined" to buy coverage for upcoming eCommerce items purchased if the option is available. Envision a one-stop gateway that goes beyond buying insurance or paying bills. Embedded coverage would be available in such one-stop platforms, which would go well beyond transactions to provide clients with quality advice in lifestyle, healthcare, finance, and wellbeing. Consumers may monitor the condition of their retirement fund, develop and update budgets, or track themselves using active health technologies while having accessibility to their insurance plans. The purpose of insurance coverage is to safeguard against future risks. In recent times, embedded insurance has been one of the best innovations in this field. Embedded insurance enables insurance firms to be present at the correct place at the perfect moment. For example, while purchasing a high-priced item, the insurance company can propose the right insurance plan to the consumer during the payment process or at any other suitable period in the customer purchasing process. And, to reduce risks, accessibility to as much information as feasible is required. Integrating unstructured information with integrated underwriting solutions might enable providers to orchestrate and manage the consumer relationship.

  2. Increased Development Opportunities Non-insurance businesses are already operating in this market and have a high level of client loyalty and buying influence. When it relates to conventional insurance providers, having the correct technology stack allows them to participate in a partnership environment or select how they want to manage the consumer connection. Embedded insurance models thrive in the Business to Business to Consumer (B2B2C) market; insurance companies with the deepest awareness of producers, consumers, and the whole distribution network stand to profit the most. Furthermore, their expertise and comprehension of every facet of this ecosystem enable them to adapt and evolve on many services and platforms. There are several entrance points and technological components for developing market solutions. In order to participate or perhaps cooperate in this emerging ecosystem, companies will need to have a multi-channel presence to deliver numerous possible experiences. This necessitates the capacity to go from offline physical to an online channel in a systematic step-by-step manner. Many companies are already employing innovations like artificial intelligence (AI) and automation to improve and scale operations, enhance consumer satisfaction, quicken insurance claims to process, and boost customer focus. However, with digitalization allowing so many portals to speed distribution channels and become insurance providers, companies need to reconsider their business strategies and approach to operate sensibly in this embedded ecosystem.

The Role of API in the Insurance Industry The insurance industry is at a nascent stage of its growth and is expected to be worth more than USD 3-5 trillion in the next 10 years’ time. The Insurtech giants are enabling insurers to integrate digitalization with the help of its API technology. TurtleFin has been in the industry for a long time and has pioneered the largest insurtech model in the digital space with a unique online-offline model. Our API meets the needs of its digital audience and creates a benchmark for optimally leveraging the right digital tools. TurtleFin is leading by adapting to new market trends and helping businesses adapt seamlessly!

There are numerous benefits of integrating the plug-and-play TurtleFin API technology as it provides accurate data to help you be on the top of your audit and MIS. It is an entirely digital platform that enables you to increase your overall efficiency by reducing the policy turnaround by almost 2/3rd.


Most customers avoid insurance because of the lengthy and time-consuming procedure and documentation. However, this is shifting as a result of the nation's recent digitization. The most significant advantage of embedded insurance through the TurtleFin API over traditional insurance services is that it is simple, fast and efficient.

Insurance has consistently evolved as a response to its current period and conditions, and it will likely continue to do so. This is not really a setback for the insurance business but rather a chance to grow. Having the correct technology infrastructure available will best equip companies to identify and capitalize on these new growth possibilities.



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