Why POSP Is the Smarter Way to Sell Insurance

In today’s dynamic business environment, agile organisations are constantly exploring new strategies to expand their reach and drive growth. From entering new markets to launching fresh product lines, businesses are increasingly leaning on insurance as a valuable product category to diversify offerings & boost customer value.

The insurance space is heavily regulated, highly competitive, and demands operational agility. Along with the structural, systemic & compliance readiness, you need a workforce that can be certified and deployed at speed.

Choosing the right certification path—like POSP over traditional models—isn’t just a tactical decision, it’s a strategic investment in how efficiently and compliantly you can scale. In the race to build agile insurance distribution, your certification strategy can make or break your execution.

What is a POSP?

A POSP (Point of Sale Person) is an individual authorised to sell specific insurance products—such as motor, health, or personal accident policies—after completing a simplified training and certification process regulated by IRDAI.

Unlike traditional agents [e.g. Specified person or SP], POSPs can be onboarded digitally, require fewer hours of training, and are ideal for companies looking to scale quickly with minimal overhead.

POSP vs SP: What’s the Difference?

Here’s a quick side-by-side comparison to help you see why businesses are making the shift:

Feature	POSP (Point of Sale Person)	SP (Specified Person)
Time to Train & Certify	~15 hours	~25 to 50 hours
Validity of Certification	3 years	3 years
Scalability	Highly scalable – digital-first onboarding	Limited by manual/licensing constraints
Certification Process	Online	Online at IRDAI-certified centre’s
Ease of Management	Centralised and automated tracking	Fragmented, paperwork-heavy
Cost Benefit	Lower training and operational cost [Rs. 700]	Higher investment per person [Rs. 1400]

So, Why POSP With Us?

To make the insurance move successful, organisations need solutions that are scalable, cost-efficient, and easy to integrate. That’s where our POSP (Point of Sale Person) certification module steps in—enabling businesses to build a compliant, fast-moving, and digitally empowered insurance sales force.

Turtlefin’s POSP solution offers a simple integrated solution ideal for insurance distributors, brokers, banks & other intermediaries. Our solution is easily integrated into any workflow as part of your tech solution.

We deliver a streamlined, tech-enabled ecosystem designed to make certification, onboarding, real-time progress tracking and management as seamless as possible.

·    Faster go-to-market: Onboard certified sellers in days, not weeks.

·  Built for compliance: Auto-track renewals records, and updates in one dashboard.

·    Scale confidently: Add 10 or 1,000 POSPs with zero paperwork bottlenecks.

·   Smart partnerships: Join a growing network of companies already unlocking the power of POSP.

Ready to Learn More with Turtlefin?

Whether you’re exploring POSP for the first time or looking to simplify your current certification setup, Turtlefin’s POSP module can be the differentiator your sales engine needs.

We’ve built this to support future-focused insurance sellers—just like you. Reach out to our experts today to see how this solution can fit seamlessly into your strategy.

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