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Unleash the power of digital innovation in insurance distribution

Simplifying digital insurance distribution and insurance sales force enablement for bancassurance and enterprises across India and beyond

We are Turtlefin


Hours Saved

Our customers have reported an average of ~600% ROI.


Projects Completed

We’ve delivered multiple projects with enterprise clients and insurers


APIs Created

For clients and insurers both in India and overseas markets


Plans Integrated

Across life, health, motor and group insurance products

No matter what you need, we’ve got you


Effortlessly select and purchase optimal insurance plans for your customers' specific needs using our digital platform.



Over 40 + insurers have already adopted our platform. Join us today, as it's never too late to come aboard!

EComm & Others

Days and not weeks! That's the time required to enable embedded insurance products with your sales using our APIs!

A glimpse of all that we have to offer

Our leading white-labelled platform for Life and non-Life retail and group insurance products. 

Our platform also caters to POSP and SP journeys for our banking and insurance clients with large sales force aligned to sell insurance products as a new channel.

What Our Customers Are Saying

Turtlefin has helped our insurance specialists increase their business and productivity through Mashreqpad


Mashreq Bank

If you need to offer any kind of protection product to your existing customer, the DigitalCore Platform is the way to go



The Turtlefin platform is comprehensive and flexible and has met the specific requirements of our banking customers

Yes Bank


How to select between API Integrations and a White-labelled platform?

At Turtlefin, we offer two services for insurance distribution: API Integrations and a White-labelled platform. We understand that the insurance journey can be complex with various requirements such as need analysis questions, riders, add-ons, KYC, and more. Our experienced team has been working directly with most insurers in India to declutter the process and provide a smooth user experience to customers.

What is a PoSP?

A Posp is an insurance agent who has the authority to work at the grassroots level and offer their customers a multitude of options like never before. While normal insurance agents can only sell insurance policies of their own companies, a Posp can sell insurance products across companies and across insurance categories too, like term plans, life plans, health plans, and so on.

What is embedded insurance?

Embedded insurance refers to insurance products or coverage that are seamlessly integrated into the purchase of a non-insurance product or service. In other words, it is the integration of insurance products and services into other products and services that a customer might already use or buy.

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